Ahh… good old poster advertising. London Ad Agency Watermill (the team behind the Blighty national poster, magazine, and newspaper campaign) sent me over shots of the guerilla poster series promoting the launch of the much talked about new channel. You gotta hand it to ’em, the search engine terms for “Blighty Advertising Poster”, “UKTV Blighty National Poster” and “Loveblighty.co.uk Poster” are up 300% since last week.
Here they are, immortalized for your exclusive viewing. Post no bills? No way! I’m not sure if I’m supposed to show these but… how else do these things become viral?
I think the last time I posted about an outdoor TV channel campaign was for BBDO’s work for BBC World. Remember these?