Comedy Central Rebrand details emerge

Viacom has selected London-based design agency Karmarama to oversee the creation of a fresh brand identity and to provide ongoing marketing support for the rebranding of Paramount Comedy to Comedy Central. The channel, aimed at 16- to 34-year-olds, relaunches on April 6. Karmarama is working with the in-house team to create channel idents, which will be filmed across the UK at key landmarks, and to launch the off-air campaign. Comedy Central launched in 1991 in the US.

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Filed under branding, channel identity, industry news

One response to “Comedy Central Rebrand details emerge

  1. Pingback: First Look: Comedy Central UK Rebrand « Art & Business of Motion

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