New BBC HD Ident

On Tuesday at 4pm, a new BBC Ident was unveiled alongside a redesigned BBC HD website. The idents are “more in keeping with the channel’s tone” according to BBC Head of HD Danielle Nagler and replace the previous BBC HD Ident (the one rising out of swirly CGI waves).

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3 Comments

Filed under branding, channel identity, ident

3 responses to “New BBC HD Ident

  1. CMartin71

    Quite like this over the previous swirly ident, although the previous one had a grandeur feel to it. Much tighter visual narrative here.

  2. Slaker

    Is it just me, or have we seen this before in a Smirnoff TVC?

  3. Pingback: Channel Branding Index « Art & Business of Motion

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