*Update 2: A glimpse at the new campaign. Extra thanks to Matt.
*Update 1: For those Comedy Central watchers that just can’t wait, a few bits about the new idents. One spot has a giant Comedy Central logo crashing down into a tightly packed alleyway causing an orchestra of car alarms to go off. Another has the logo atop an evening skyline causing a drain on the local power grid. The new stings are particularly refreshing.
A seven-figure sum is being spent on the rebrand of Paramount Comedy to Comedy Central, sources say. Jill Offman, Comedy Central MD explains, “Karamarama’s creative executions perfectly convey that we are the only modern comedy channel in the UK. We love our new look and the whole Comedy Central team looks forward to taking the channel to new levels of success over the coming year.”
The marketing blitz across TV, print, outdoor, and online features US comedy stars causing mischief with British landmarks such as London’s Gherkin and Centre Point towers. The launch is set for 9pm tonight, April 6. Check back for updates to this story.