G+G Awarded HGTV Brand Extension Account

In an effort to maximize (and monitize) on-air and online brand equity, HGTV has selected Graj + Gustavsen (G+G), the integrated branding firm known for building consumer brands, to create strategic brand extension and product licensing platform that enhances HGTV’s position as America’s leader in home and lifestyle programming.

As part of this agreement, G+G will work closely with HGTV and The Beanstalk Group, HGTV’s licensing agency, to extend the HGTV on-air and online brand and position it as a consumer products brand for licensing. G+G is charged with establishing the aesthetic framework, brand platform as well as conceptualizing the overall brand design, packaging and style guide.

G+G’s emphasis on visual brand / on-air identity as a core equity for the assignment reaffirms the influence of our work within retail and licensing extension spheres.


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