First Look: UKTV Style Rebrands as Home

UKTV Style officially rebrands as Home in 1 week as  “a new channel packed with inspirational home and gardens programming”.

Home officially launches at 9AM on Thursday April 30, 2009. Here’s an early look at one of the new channel spots. Thanks to Wez/UKTV.

You can read more about “Style” rebranding as “Home” and “Gardens” relaunching as “Really” in my previous post here.

Other home grown commissions, such as Celebrity Fantasy Homes with Gaby Roslin, Love The Place You’re In with Gordon Whistance and Gutted with Mark Durden Smith will play alongside the phenomenally successful US show Extreme Makeover: Home Edition and popular series including DIY SOS, Escape To The Country, and Ground Force.  Home promises “a welcome refuge with energetic, stylish and motivating programming that shows viewers how to enjoy and maximise their space, both inside and out”.

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2 Comments

Filed under branding, channel identity, ident

2 responses to “First Look: UKTV Style Rebrands as Home

  1. Pingback: Hello 2010, A Quick Look Back at 2009 Channel Rebrands « Art & Business of Motion

  2. Pingback: Channel Branding Index « Art & Business of Motion

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