Breaking News: Today- Vh1 India, the international music and lifestyle channel from Viacom and Network 18, has unveiled it’s new look, avatar, positioning, and strapline “Vh1- Get With It”. Ferzad Palia, Associate GM, Vh1 India, explains, “It’s an all new Vh1, where most things will change – content mix, the channel environment, a brand new tag line and aggressive marketing strategy. The product of extensive research, the birth of this new strategy was determined by the ever-changing needs of the audience, for getting information quickly and differently.”
For those unfamiliar with Network 18, the company is one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, & mobile content, comprising brands like CNBC TV18, CNBC Awaaz, and Newswire18.
It has been a really busy couple weeks on the business side of our industry, I promise to get more visuals up soon- hang tight!