Special Five Logo via The Da Vinci Code

The terrestrial premiere of The Da Vinci Code was a ratings juggernaut for the evening, and arrived with a specially designed Five logo and :15 ident. Sunday night’s film boasted over 4M (24%) viewers at peak, making Five the most watched channel at the time. It was the biggest film audience for Five in nearly 3 years.

Specially designed logos for event nights and special programming blocks have been an softly increasing trend over the last couple of years, this one in particular, a special ident taking a clever spin with the Five logo.

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1 Comment

Filed under branding, ident, marketing

One response to “Special Five Logo via The Da Vinci Code

  1. Mick E.

    I heard about this all the way in NYC, but figured I wouldn’t be able to see it. Guess I was wrong! Thanks for sharing it with us in the States!

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