Virgin 1 Set to Unveil New Brand Identity

Virgin Media’s flagship general entertainment channel, Virgin 1, is set to unveil a new logo and on-air identity next month. On June 9, Virgin will launch the new campaign which includes a “dynamic new logo, eye-catching idents and creative online elements”, to kick off a year long “reinvigoration” of the channel. The revamp follows the channel recording its highest monthly ratings in April and extending its airtime to 24 hours a day on Freeview. The rebrand is being led clientside by Virgin Media TV’s brand marketing director Jeff Dodds.

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