MTV to Rebrand MTV One, MTV One+

MTV is in the midst of a major rebranding initiative. MTV One will become MTV and MTV One+ will change to MTV+. The new branding will take effect on July 1 and the sources confirm that all other aspects regarding the channels will “remain as at present”.

MTV UK was changed to MTV One back in July 2007, while MTV2 became MTV Two to fit with the overall branding campaign. It’s unclear as yet whether MTV Two will also now change its identity under the new arrangements.


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Filed under branding, channel identity

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