Weekend in Brief: RTL, Virgin Media, V, Showcase

The first digital channel launch from a major Dutch commercial broadcaster, RTL Nederland plans to launch “RTL Lounge” on Oct 2. Aimed at young women, the 24 hour network includes a couple personal favs such as Nigella Bites and Project Runway.

Congratulations to the much respected (and very talented) Cindy Rose who was recently named executive director of television for Virgin Media. The former Disney executive will hold responsibility for TV strategy, including the development of its digital platform and VOD services. She will (in part) be replacing Malcolm Wall, who resigned as chief executive of Virgin’s content business in March.

Another Channel V? On August 31st, Quebec TV network TQS will be rebranded as simply “V”. The rebranding, by Nolin BBDO includes the new tag line “Let yourself be entertained.” The logo is a V inside a circle, and to show the station is staying true to its non-conformist bad-boy roots. Read: hint of devilish good fun.

Toronto: Showcase will debut a new logo and on-air look starting this Monday, and will roll out a national consumer marketing campaign promoting itself as “the home of bold hits”. “The inspiration for Showcase’s logo and on-air look came from the channel’s versatile and top-notch roster of content,” said creative director Kevin Watson, in the release. “With that in mind, we were able to conceptualize and produce branding that is a direct reflection of the channel itself – bold, adaptable and larger than life.”


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