MTV International Rebrand. Hello Mister Furry.

I’ve had about half a dozen people have asked me about the “furry, fuzzy, fluffy, poofy, MTV spot”. A phased portion of the recently profiled MTV International Rebrand, the :30 spot, rolled out this month, is aptly named “Mister Furry”.

That reminds me, I need to get a haircut.


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Filed under branding, channel identity, ident

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