ITV Global Entertainment is launching Granada TV, a brand new general entertainment channel in Asia and the Middle East.
“Drawing on the vast resources of the ITV programming library, Granada TV offers viewers a hit combination of contemporary dramas, cool comedy, cutting edge reality and the best in talk and entertainment shows. Granada TV brings together high quality and commercially successful entertainment programming in a fresh, contemporary format.
Granada TV is part of ITV Global Entertainment Ltd, the international licensing arm of ITV, the UK’s most successful commercial broadcaster and one of the worlds largest television producers. ITV Global Entertainment licenses thousands of hours of programming from ITV Productions and many other independent producers to more than 200 countries worldwide and with more than 250 licensees throughout 70 countries. ITV Global Entertainment is part of ITV’s Global Content Division which unites all of ITV’s UK and international production and content businesses.”
And in news just in yesterday, it looks like ITV Global has tapped Nine Planners to distribute Granada TV in South Korea, landing a slot on SK Broadband’s IPTV platform. I believe this is the first North Asia distribution deal for ITV Global Entertainment channel for Asia, after securing carriage in Singapore.