FX (UK) Brand Refresh, New Ident “Swimming Pool”

As a followup to my previous entry, a look at one of the new idents from FX (UK) titled “Swimming Pool”. Fox International has launched the new look on-air as well as online, which incorporates a refreshed website, now offering video clips, games and other content.

“The objective was to give the channel a more contemporary and accessible feel. We conceived a red FX “creature”, made up from elements of our logo that personifies the brand values and the programming acting in different ways at different times,” explains FX director of creative cervices Mark Harrison. “This broader creative approach should appeal to the audiences we have been attracting in the last year.”

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Filed under branding, channel identity, ident

2 responses to “FX (UK) Brand Refresh, New Ident “Swimming Pool”

  1. Pingback: MTV, FX, NBC- Top Views September « Art & Business of Motion

  2. Pingback: Channel Branding Index « Art & Business of Motion

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