First Look: Otherworldly Fringe Promo Featuring NIN/Trent Reznor


First Look: Fox’s sci-fi drama Fringe tonight released an eye-catching :60 promo (which I had been hearing bits about for the last few weeks) featuring NIN frontman Trent Reznor.  Reznor lends his song “Zero Sum” with specially recorded dialogue for the spot.

After being asked by series EP Jeff Pinkner, co-creator JJ Abrams sent a single email to Reznor and got him on board for the unique collaboration.

For those folks who might’ve missed it, here’s the promo, which has already lit up chatter on the Twittersphere. Also- I’m told Reznor embedded one of the show’s signature glyphs (much like those hidden in the Fringe fall TV poster) into the track’s sound waves. Apparently, if you watch the audio waves on a computer, you might see something very interesting.

Dare to investigate?



Filed under branding, ident

4 responses to “First Look: Otherworldly Fringe Promo Featuring NIN/Trent Reznor

  1. Karen Swift

    Eerie and perfectly cut. I’m thinking of heading over the audio suite and testing out the soundwave/glyph theory!

  2. M0124TX

    This ad really stood out tonight. Surprised they were able to pull off a minute-long spot, but it certainly raised the bar. Anyone figure out what the hidden glyph is yet?

    Kudos to Fox for running such an intense spot.

  3. Dx

    Very, very cool!

  4. Nate

    Any idea who cut the spot and did the graphics?

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