First Look: Fox’s sci-fi drama Fringe tonight released an eye-catching :60 promo (which I had been hearing bits about for the last few weeks) featuring NIN frontman Trent Reznor. Reznor lends his song “Zero Sum” with specially recorded dialogue for the spot.
After being asked by series EP Jeff Pinkner, co-creator JJ Abrams sent a single email to Reznor and got him on board for the unique collaboration.
For those folks who might’ve missed it, here’s the promo, which has already lit up chatter on the Twittersphere. Also- I’m told Reznor embedded one of the show’s signature glyphs (much like those hidden in the Fringe fall TV poster) into the track’s sound waves. Apparently, if you watch the audio waves on a computer, you might see something very interesting.
Dare to investigate?