FlashForward is a breakout fan favorite this season. While ABC has done a stellar job promoting the new series stateside, there has been some buzz in the UK around Five’s specially designed FlashForward idents.
One of the benefits of my regular travel between London and LA is being able to sample (and share with you) promotional differences between creative teams in the US and Europe.
The show has been a solid hit for Five. It skews much younger than most of Five’s other major American shows, and has done a great job lifting Five’s brand equity among lighter viewers of the channel.
The UK launch was only days after the US launch, meaning footage and copy was restricted. “The Eye” / “What did you see” graphic was built as the main branding device for all UK marketing, and the ident delivers a sense of scale, sophistication and suspense to a show that is billed as the new Lost.
Extra thanks to the creative team (Nol, Russell, & Kate) at Five for the kind words on the blog and their contribution to the site.