A few weeks ago, AOL (or is it Aol.) gave us a preview of the new (much talked about) rebrand. The new AOL brand “expresses commitment to stimulating content, openness, and inclusion”. The new branding package includes a new simpler logotype, revealed by ever changing images.
This is a small departure from our television branding focus, but as more advertising agencies leverage motion graphics/creative shops for moving picture & branding expertise- our influence on global creative campaigns can only grow.
AOL has been working with Wolff Olins in translating the vision into a new brand platform for their business. The identity itself “is a platform for expression and creativity reflecting the content, products and services which AOL offers.” A few creative shops were commissioned for the assignment including these spots from NY-based direction and design studio GHAVA.