Two weeks ago, I posted a first look at AOL’s massive new branding campaign (Part 1: AOL Reveals New Brand/Logotype). The package has since had a few weeks to spread its creative wings and other brand components are being formally launched. For those of you interested in the new brand “reveal films”, here’s a peek at a few other design elements which comprise mobile, web video, outdoor LED, and digital.
The brand films were commissioned by Wolff Olins with creative direction by Universal Everything / Matt Pyke, Sound Design by Simon Pyke.
Click keeping reading to view the brand films