More of AOL’s Massive New Rebrand (Part 2)

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Two weeks ago, I posted a first look at AOL’s massive new branding campaign (Part 1: AOL Reveals New Brand/Logotype). The package has since had a few weeks to spread its creative wings and other brand components are being formally launched. For those of you interested in the new brand “reveal films”, here’s a peek at a few other design elements which comprise mobile, web video, outdoor LED, and digital.

The brand films were commissioned by Wolff Olins with creative direction by Universal Everything / Matt Pyke, Sound Design by Simon Pyke.

Click keeping reading to view the brand films

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1 Comment

Filed under branding, channel identity, ident

One response to “More of AOL’s Massive New Rebrand (Part 2)

  1. Pingback: Phase 2 of Aol’s Massive Rebrand Revealed « Art & Business of Motion

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