ESPN’s College Sports Network, ESPNU, Gets New Look

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Just In: Launched nearly 5 years ago, ESPNU, the popular 24 hour college sports television network, has rebranded.

The Charlotte, NC based channel was launched initially as a response to upstart CSTV (now CBS College Sports Network) and is now in approximately 46 million US homes. The 2010 ESPNU rebrand was developed by National Television, and extends the tagline “Never Graduate”. ESPN launched its fourth HD service on August 28, 2008, with the start of the college football season with ESPNU HD.

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Filed under branding, channel identity, ident, marketing

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