The BBC has released an epic animated commercial (:40) to celebrate the upcoming coverage of the 2010 Winter Olympic Games in Vancouver.
The film was set around a legendary quest, “whereby an Inuit hero has to retrieve a spiritual stone that has been taken by a giant Bear from a mystical totem. In the process of his mission our hero draws on his skills in a series of challenging & physically brutal Olympic style sports to recover the precious ice locked stone, thus restoring light and peace to his dark and troubled world”.
BBC Winter Olympics 2010 film, commissioned by BBC / Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA
Incidentally, the intricate background shots were based on designs by Jon Klassen, who worked on the movie Coraline.