BBC Sport- Winter Olympics 2010 Animated Film

[tweetmeme]

The BBC has released an epic animated commercial (:40) to celebrate the upcoming coverage of the 2010 Winter Olympic Games in Vancouver.

The film was set around a legendary quest, “whereby an Inuit hero has to retrieve a spiritual stone that has been taken by a giant Bear from a mystical totem. In the process of his mission our hero draws on his skills in a series of challenging & physically brutal Olympic style sports to recover the precious ice locked stone, thus restoring light and peace to his dark and troubled world”.

BBC Winter Olympics 2010 film, commissioned by BBC / Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA

Incidentally, the intricate background shots were based on designs by Jon Klassen, who worked on the movie Coraline.

Advertisements

Leave a comment

Filed under channel identity, commercial, ident, title design

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s