After a few (more) months of internal review, MTV has finally unveiled its updated logo. The Frank Olinsky designed logo that has graced our screens for near 30 years has been refreshed, most noticably losing the tagline “Music Television”. Tina Exarhos, EVP Marketing and Multiplatform Creative Projects explains, “We were really thinking about it in terms of having the brand and our talent living in the same space together.” The new look was revealed on-air yesterday.
According to the official press release, the new logo “represents a new visually defined MTV, stimulating its past, present and future and embracing it’s diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.”