Hallmark Channel “Celebrates Life’s Moments” with Rebrand


First look: Utilizing subtle and playful references to premiere programming in the idents (signature cheesecake for the Golden Girls, a white wispy feather for Touched By An Angel) Hallmark Channel’s 2010 Rebrand is guided by its mandate “Celebrating Life’s Moments”.

The color scheme is based on Hallmark’s Plum color, with variations on the theme for events like Red for Valentines Day, and other colors to match the programming IDs. The rebrand was developed by Imaginary Forces.


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