MTV Australia Goes Balls Out

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Last week, a bit of new work shared out of MTV Europe, this week we head over to our friends at MTV Australia, who have commissioned two new channel branding idents for it’s MTVN HD offering. These continue the branding evolution we saw from last year’s “Organic” Campaign (with other themes including “Aggressive”, “Calm”, and “Lively”).

Individual logo animations (reinterpreted MTV logos) were integrated into infamous locations throughout Australia. The new spots were directed by Ash Boland.

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Filed under branding, channel identity, ident

2 responses to “MTV Australia Goes Balls Out

  1. Pingback: MTV Poland Turns Up the Volume With New Idents « Art & Business of Motion

  2. Pingback: HBO Asia’s “Unexpected” New Image Campaign « Art & Business of Motion

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