How to Rebuild (and Rebrand) a Cable Network

Melissa Grego and Claire Atkinson over at Broadcasting & Cable just released an interesting article titled “How to Rebuild A Cable Network”. Included is insight from a few market leaders, as well as a nice writeup on the changing cable landscape in the US.

“The cable industry has got itself a case of rebrand fever. Numerous media companies are already relaunching networks, the M&A market is positioned to heat up and a handful of networks’ growth has plateaued. The evidence is everywhere. Discovery is about to launch The Hub in place of Discovery Kids, and is teeing up its long-awaited OWN launch on Discovery Health’s channel space. Fox Reality is becoming Nat Geo Wild. Lifetime is under new management and has shown signs of needing an overhaul. MTV Networks has numerous candidates for course correction.”

“Scripps is rebranding Fine Living as The Cooking Channel while also rebooting Travel. NBC Universal is in the throes of gussying up Oxygen. Turner is about 24 months into the new TruTV. And Rainbow, which transformed AMC from a classic film destination to a serious place for series, is looking to put a new shine on Sundance and IFC.”

There are a few golden nuggets in there. You can read the whole article here.


1 Comment

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One response to “How to Rebuild (and Rebrand) a Cable Network

  1. Good read and nice find. Thanks for sharing!

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