More of ITV’s New On-Air Refresh, Idents

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Just in: As first reported by Art & Business of Motion a few days ago, ITV (UK) has begun rolling out a new a series of new idents as well as an evolved on-screen presentation system. This includes an updated ITV1 logo developed by in-house ITV Creative. This comes a year after ITV first launched it’s ambitious new brand campaign.

ITV1 Refresh

ITV1 Refresh

ITV1 Refresh

For our readers outside of the UK, here’s a glimpse at a few components of the new identity package. The four new idents are Sunflowers, Lanterns, Snakes & Ladders, and Dodgems. The 4th ident, Dodgems has not yet been released as of today.
*Updated 3 May: Dodgems can be seen here.

There’s been a lot of scrutiny revolving ITV in the last year. Regardless of what you think of their brand creative, business model, or content, ITV continues to be an interesting unfolding story that we look forward sharing with you.

Remember, you can keep up to date on breaking news with ITV’s new campaign and all other Art & Business of Motion related news by fanning us at http://www.facebook.com/tvbranding and joining our email newsletter here.

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3 Comments

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3 responses to “More of ITV’s New On-Air Refresh, Idents

  1. Branson

    Really digging the new creative. Feels like an up-do!

  2. Pingback: In Case You Missed It: ITV, MTV, Olympics and more « Art & Business of Motion

  3. Pingback: Newest ITV1 Ident Revealed: Dodgems « Art & Business of Motion

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