BBC/Discovery’s Epic Nature Series, Life


BBC’s nature documentary Life seems to be all that my nature aficionados/friends talk about. Maybe it’s because the landmark series is so captivating that it stays on a constant loop on their plasmas. Regardless, the 11-part Oprah narrated Discovery Channel series (followup to the successful Planet Earth) has fascinated millions. Incidentally, the British & Canadian versions were written and narrated by Sir David Attenborough.

The latest US on-air campaign on Discovery Channel showcases some incredible footage from nearly three years of filming, involving 150 shoots on all seven continents. Here’s a spot from National Television that flexes a bit of the much talked about (and pioneering) stabilized helicopter-mounted cameras.

A bit of history on this project. Life was the first series commissioned by the then Network Controller of BBC One, Peter Fincham, just weeks after he took up the post in 2005. It was reportedly one of the most expensive documentaries ever ordered by the broadcaster, with a budget of £10 million. The UK series opening titles/brand imaging was handled by Burrell Durrant Hifle. The UK and US on-air campaigns differ significantly, and include a number of television firsts. The series was Executive Produced by the incredibly talented (and funny) Mike Gunton.

For those interested in what the next BBC and Discovery collaboration will be? Human Planet, which will be out next year. It’s about how indigenous people cope with survival in some of the really harsh habitats of the planet.


1 Comment

Filed under branding, channel identity, marketing

One response to “BBC/Discovery’s Epic Nature Series, Life

  1. Pingback: National Geographic’s ‘Great Migrations’ A Visual Masterpiece « Art & Business of Motion

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