A Peek at Universal Channel’s New Global On-Air Rebrand


Following up on a post from March, NBC Universal Networks’ flagship entertainment channel, Universal Channel, has unveiled it’s new on-air brand identity. The network, which originally launched in 2004, changed names to build upon parent company Universal’s brand equity and heritage.

Universal Channel features a line-up of character-driven drama, comedy and movies drawn from both Universal’s own production stable and also from other studios. Universal Channel’s identity package consists of new idents, stings, and on-air presentation system.

The assignment was developed by Heavenly and produced by We Are Seventeen. The on-screen package mirrors the ident environments which aim is to “create personalized emotional landscapes across the whole channel”.

Universal Channel joins sister networks 13th Street Universal, Syfy Universal, Diva Universal, and Studio Universal getting recent facelifts.



Filed under branding, channel identity, ident

2 responses to “A Peek at Universal Channel’s New Global On-Air Rebrand

  1. Mark

    Loved the nailgun.tv channel ID version’s better. I hope they dont change to this ID in Singapore and Thailand.

  2. they’re just about to change in Latin America (including here in Brazil), where they first replaced USA Network with a package from Aerodrome (makers of the American Idol opening sequences) and then with two packages from Nailgun*.

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