When Strictly Come Dancing hit the record books last year as the “world’s most successful reality show”, it was only a matter of time til we devoted an article to the cultural phenomenon that has swept the world’s curiosity.
The BBC Worldwide produced show has been exported to 30+ countries around the globe (with the first being Dancing With the Stars – Australia). In India, the series is known as Jhalak Dikhhla Jaa, while Norwegians can’t get enough of Skal vi danse.
While the shows follow the same general format, the graphics packaging, promotion, and title design of each show illustrates some interesting cultural differences.
Here’s a side-by-side comparison of the title sequences from the American offering of DWTS that airs on ABC:
And Strictly Come Dancing on BBC One:
Further, take a look at the on-air promotions approach to the franchise. Again, one from the US, the other from the UK.
As you know, I’ve been a big proponent of exporting our unique regional (national) design sensibilities to the global design marketplace. This discussion offers an opportunity to ask: How does the design and branding of our shows reflect the cultural DNA of the countries in which they are presented? Share your thoughts.