Newest ITV1 Ident Revealed: Dodgems


The last of the 4 new ITV1 idents has been revealed.

2010 ITV1 Ident Dodgems

To celebrate the launch of ITV1 HD, the UK network has refreshed it’s previous idents with a new logo along with adding four new ones to the creative arsenal. This one, titled Dodgems (or bumper cars as Americans know them) was unveiled during Britain’s Got Talent.

All this while (unconfirmed) rumors of ITV mulling a takeover of rival Five?

1 Comment

Filed under branding, channel identity, ident

One response to “Newest ITV1 Ident Revealed: Dodgems

  1. Pingback: More of ITV’s New On-Air Refresh, Idents « Art & Business of Motion

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