Update 27 May: You can get a peek at some of the new identity through Bravo’s newly refreshed site. Video here.
Update 31 May: Updated New Bravo Ident
Breaking News: Virgin Media Television’s UK channel for men, Bravo, is set to unveil its new brand identity. VMtv’s tagline for the channel “Home of the Brave” aims to reflect the Bravo rebrand and its new tone and channel personality. I’ve seen a preview of the new idents, which were developed in-house by VMtv Creative, and I must say they are pretty modern and a refreshing change.
The well recognized Bravo devil horned logo has been softened. The refreshed logo has a slightly chromatic, metallic finish. And in the new series of idents (released next week), the new logo finds itself traveling down a moody, futuristic street, with Matrix’y sort of music setting an appropriately masculine tone.
Head of Creative at Virgin Media Television, Scott Russell adds, “The challenge was to take the much loved Bravo logo and give it a new on and off air look that matched the premium content and ambition of the channel.”