Way back in March, we brought you a bit of news from Universal Networks International’s ambitious channel launch strategy, which aim was to develop brands to deliver new original, first-run content targeted at local audiences around the globe.
Driven by the concept ‘inside studio’, Studio Universal brings to life an insiders perspective from the studio that makes the movies.
Central to the look is the new Studio Universal logo and the yellow and black illuminated environments. Use of the arc in the logo creates a screen for content and info. The brand identity and on-air presentation was led by agency DixonBaxi.
A comprehensive on air presentation system, brand guide, and promo toolkit were developed to accompany the suite of new :20 idents. Don’t forget, if you like us, why not show us some love on Facebook?
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