Exclusive: MTV Push’s Bold New Brand


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You won’t see this anywhere else, as this first look is brought to you as a US exclusive. Enjoy. Happy Friday folks!

For those Stateside, the buzz surrounding MTV Push, the much talked about global property dedicated to new music, is deserved. The style is bold and ambitious, in line with the artists the channel promotes: “the brand represents the next generation of artists who will creative the future of music, shape cultures, and touch the hearts and souls of audiences.”

The origins of the logo stem from the central theme of the Push identity- the Pin Art. The logo inherently being a circle “suggests that Push is present in every pin and therefore present in every genre of music”.

Here’s a peek of the new on-air campaign, with a full article on the OSP, idents, and style breakdown coming next week. Click here to be notified via email when the full article is released. Share YOUR thoughts in the comments below.



Filed under branding, channel identity, ident

4 responses to “Exclusive: MTV Push’s Bold New Brand

  1. Melissa Sinclair

    Really loving the cinematic moody feel. You really get the sense of where they want to take the brand. Can’t wait to see more next week.

  2. Rich

    fight club meets lady gaga!

  3. Pingback: Identidade Visual: MTV Push « Televisual

  4. Pingback: Análise da abertura de ‘Ti Ti Ti’ « TODO CANAL | Audiência da TV

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