Nicktoons, the popular US kids network featuring fan favourites Wolverine and the X-Men, Speed Racer: The Next Generation, and Avatar: The Last Airbender, has just released a series of four new idents.
The network IDs were intended to be unique and not necessarily feel like a campaign, each with its own unique aesthetic. The IDs target Nicktoon’s primary audience of teen boys.
The four :10 idents “Thunder”, “Popcorn Type”, “Glacier Cave”, and “Pull the Carpet” pushed a few creative boundaries, including a rare play with the logo itself. Nick/Nicktoons collaborated with NY-based Nailgun* on the assignment.
*Click keep reading if you’re interested in some creative/animation background on the idents, including sketches, motion tests, and rough cuts.