Two quick bits of DCI related news to enjoy with your coffee this morning. As you probably know, I only have good things to say about Discovery Networks International President/CEO Mark Hollinger. If you’ve worked with Mark, you know that he encourages the very best out of creative teams and roster agencies, pushing for the best brand work for Discovery around the world.
That said, here’s a new spot from Discovery Channel Latin America, designed by agency Totuma. Titled “Discovery Presents”, a visual metaphor of the history of the planet is presented alongside a few subtle references to Saint-Exupéry’s “Le Petit Prince”.
And don’t forget, the much talked about launch of TLC in Asia-Pacific is just one week away. On launch day, September 1, TLC will reach a staggering 133 million households in 20 countries in the region (and no, unfortunately for the Asia-Pacific region, “Sarah Palin’s Alaska” won’t be airing). I’ve had a preview of the TLC Asia-Pacific brand launch and very much looking forward to sharing it with you.
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