HBO has always been about storytelling. And great characters of course. Be it fact or fiction, the network has made a success melding powerful stories around delicately crafted worlds.
So came the birth of HBO Asia’s newest ident Dreamscape, which briefs reads “Audiences get to escape from reality through these stories and reach a dreamscape where anything is possible.”
Wisps of smoke are used in an indefinite state to represent an unpredictable playfulness in a world where “imagination can run wild”. And while we’re on the topic (if you’re a fan of wisps), it would be good to revisit CCTV’s intricately crafted :60 brand spot “Ink”.