HBO Enters Dreamscape With Release of Newest Ident

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HBO has always been about storytelling. And great characters of course. Be it fact or fiction, the network has made a success melding powerful stories around delicately crafted worlds.

HBO Asia 2010 Ident "Dreamscape"

So came the birth of HBO Asia’s newest ident Dreamscape, which briefs reads “Audiences get to escape from reality through these stories and reach a dreamscape where anything is possible.”

Wisps of smoke are used in an indefinite state to represent an unpredictable playfulness in a world where “imagination can run wild”. And while we’re on the topic (if you’re a fan of wisps), it would be good to revisit CCTV’s intricately crafted :60 brand spot “Ink”.

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1 Comment

Filed under branding, channel identity, ident

One response to “HBO Enters Dreamscape With Release of Newest Ident

  1. mihee

    looks beautiful….

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