(UK) Channel 4’s T4 Refreshes With Dancing Robots

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After a competitive UK pitch last year, Channel 4’s T4 (16-34) has officially unveiled the new 2011 look. The on-air refresh comprises near 20 new robot-inspired idents (those droids can really move…) and an evolved on-screen presentation system.

T4 2011 Ident

The idents and OSP were developed by London-based Double G Studios. If a bunch of robots can move like this, there’s no reason why you can’t shake your groove thing a little this morning… I’m just sayin’. Here’s a montage of the new idents.

And in case you missed it, here’s ABM’s previous feature on “A New Angle to Channel 4 Branding”, which highlights the refresh from late in 2010. A special thanks to our friends at 4.

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1 Comment

Filed under branding, channel identity, ident

One response to “(UK) Channel 4’s T4 Refreshes With Dancing Robots

  1. andrelsens

    Denny,

    There is an interview on Televisual (in Portuguese) with Grant Gilbert , from Double G Studios: http://bit.ly/fhq1VV

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