After a competitive UK pitch last year, Channel 4’s T4 (16-34) has officially unveiled the new 2011 look. The on-air refresh comprises near 20 new robot-inspired idents (those droids can really move…) and an evolved on-screen presentation system.
The idents and OSP were developed by London-based Double G Studios. If a bunch of robots can move like this, there’s no reason why you can’t shake your groove thing a little this morning… I’m just sayin’. Here’s a montage of the new idents.
And in case you missed it, here’s ABM’s previous feature on “A New Angle to Channel 4 Branding”, which highlights the refresh from late in 2010. A special thanks to our friends at 4.