FOXTEL Brings New On-Demand Idents to Life


As more of our creative needs to work harder and more effectively across platform, I thought it’d be nice to showcase some new brand identity work from some leading on demand environments.

Australian pay TV company Foxtel (a joint venture between Telstra and News Corp.) has just unveiled a new set of idents for it’s popular Foxtel On Demand service. The offer, which launched back in February of 2007, allows subscribers to watch a variety of shows and movies whenever they want.

As part of the new Foxtel On Demand branding, these identities were designed to be played before the feature presentation in their relating genres. Each letter embodies a certain character or charm from each genre. Below you’ll find a set of cleverly designed classification board used to keep information living inside each genre ecosystem.

Special thanks to Foxtel in Australia for reaching out, with creative direction (design & animation) led by Foxtel’s Brett Morris and Foxtel Executive Producer Cameron Forrestor.

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Filed under branding, channel identity, ident

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