Last of the New Five Idents Revealed


As promised, the last of the latest batch of Five idents is revealed: “Car Chase”. The ident continues the “Stage 5” concept, where the screen becomes “the energy and inspiration for all activity”. Expect to see it’s usage evolved over the coming months.

If you haven’t seen our behind the scenes look at the new idents, you can check that out here. Special thanks again to Five for providing special access.

PS. Interesting to note the license plate of the car being chased “CH4-F1V3”. Some of you theorists can have fun with that one.


Leave a comment

Filed under branding, channel identity, ident

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s