Deconstructing the Eurosport Rebrand

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A bright good Monday morning to you from London. There has been a large amount of positive response to the Eurosport brand identity breakdown I shared a week or so ago, so I’ve included an updated version. Special thanks again to the senior team at Eurosport Group for allowing me to share it.

Eurosport 2011 Rebrand

Also, you can find 3 previously unreleased idents, plus some behind the scenes shots from the shoot after the jump. Enjoy.

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Filed under branding, channel identity, ident

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