Discovery Unleashes Power of Fire, Wind, Water in New HD Idents


Discovery HD World Singapore has just released 3 new HD channel idents that aim to “to propel viewers into a high definition world, creating a hyper reality experience”. Discovery’s brief: To encapsulate its viewers in the power of high definition.

Discovery HD World Ident "Wind"

The three new idents, produced by Sydney-based Tactic, harness the elemental beauty of fire, wind, and water to illustrate a few beautiful moments in time. Each scenes reveals each element from its naturally compelling environment, to a man made invention. The addition of pitch perfect 5.1 sound design, by Tactic sister company Plasma, provide a lovely finishing touch.


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Filed under branding, channel identity, ident

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