Quite overdue and much anticipated update from over friends over at Discovery Channel UK. Working with DixonBaxi and Double G Studios, and in-house Discovery UK Creative; VP & Executive Creative Director, Discovery Networks Europe, Federico Gaggio & teams have produced a stunning collection of new creative work for the channel.
Though the brand had a high degree of recognition globally, Discovery UK wanted to ensure that the channel’s unique content remained prominently featured. Another component of the original brief was to “articulate the brand more strongly”, further placing an emphasis on “intelligent entertainment”. Idents were placed in the show intros ensuring a strong visual brand queue and helping to mitigate PVR forwarding.
It should be noted (and commended) that as a UK channel, attention was paid to accentuate faces on the channel that were actually British (see: Bear Grylls). The production time on the refresh was approximately 5 months including an initial review that had 3 outside agencies pitch alongside in-house agency Discovery UK Creative. Special thanks to Federico for all his help.
*If you missed Discovery Channel’s (US) latest bit of brand work, you can find that feature here.