Discovery’s Science Channel has rebranded as Science.
Meet Morph. The evolution of Science Channel. “Morph is fun, original and always unexpected. It can be microscopic or planetary in scale, but most importantly Morph is always changing.” From a variety of themed promos and network IDs to logo bugs, the new look is carried across multiple programming genres, as well as systematizing the brand to maintain a cohesive package. The rebrand was developed by Imaginary Forces.