National Geographic Channel Reveals Fresh New IDs

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Realising that folks in the UK may not have seen these, here’s the latest work from our friends over at Nat Geo in the US. The series of new idents are aired on the hour (every hour), and “metaphorically speak to different nuances of the channel”. Culmination “represents the culmination of NGC ideas and solutions”, while Adventure “connotes a sense of excitement and discovery” (cough), and Topography is “a grand journey that captures the fact that NGC is a unique destination”.

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3 Comments

Filed under branding, channel identity, ident

3 responses to “National Geographic Channel Reveals Fresh New IDs

  1. Mary

    Topography is beautiful. Birds at the end are a nice touch.

  2. Pepe

    The first ID 3d cubes are simmilar to TN (Todo Noticias), news channel from Argentina. Check out here: http://www.youtube.com/watch?v=_W5aEv1l-4w and here: http://www.youtube.com/watch?v=FcwecwbFCpU

  3. Rina

    Last one could be inspired by the maps with the high points?

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