National Geographic Channel Reveals Fresh New IDs

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Realising that folks in the UK may not have seen these, here’s the latest work from our friends over at Nat Geo in the US. The series of new idents are aired on the hour (every hour), and “metaphorically speak to different nuances of the channel”. Culmination “represents the culmination of NGC ideas and solutions”, while Adventure “connotes a sense of excitement and discovery” (cough), and Topography is “a grand journey that captures the fact that NGC is a unique destination”.