A Glimpse at New BBC Identity

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*Updated 7 Jan 2012: New Video

BBC Worldwide has unveiled a new on & off-air identity for BBC Entertainment, the BBC’s global entertainment brand. London-based Heavenly was appointed to develop the brand position and communicate the channel’s “eclectic programming mix with focus and impact for a global audience”.

BBC Entertainment 2011

A full on and off-air identity kit followed with five idents that capture the channel’s range and celebrate the act of performance using express dance, motion capture and digital animation.

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Filed under branding, channel identity, ident

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