First Look at the New More4 Logo, Channel Repositioning in 2012

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Channel 4’s chief exec David Abraham has revealed details of the next phase of “creative renewal” at C4’s upfront event earlier this week stating More4 will refocus as a lifestyle channel with a few international doc strands headed over to stablemate C4. More4 will rebrand early 2012 with an identity more closely aligned with 4oD, coinciding with the launch of a “digital scrapbook”. Here’s a glimpse of the all new More4 logo, what do you think?

All New More4

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2 Comments

Filed under branding, channel identity, ident

2 responses to “First Look at the New More4 Logo, Channel Repositioning in 2012

  1. Lovely! See a lot of dynamic inside, cant wait to see the animation 🙂

  2. classy logo better then the black more4 logo what will the new more4+1 logo look like

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