24hr Russian News Channel Kommersant Breaks Convention With Launch Identity

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Some quirky and noteworthy channel launch work from Russia for you this morning. Hot off the presses (and is that milk being spilled on that gorgeous black armchair?) comes Kommersant, a new player in the 24-hour TV news landscape. The vision was to break the mold of what a news channel might look like with a fresh approach to tone and the design system.

Kommersant Launch

The campaign was developed by my colleagues over at DixonBaxi partnering with digital agency AllofUs.

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Filed under branding, channel identity, ident

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