24hr Russian News Channel Kommersant Breaks Convention With Launch Identity


Some quirky and noteworthy channel launch work from Russia for you this morning. Hot off the presses (and is that milk being spilled on that gorgeous black armchair?) comes Kommersant, a new player in the 24-hour TV news landscape. The vision was to break the mold of what a news channel might look like with a fresh approach to tone and the design system.

Kommersant Launch

The campaign was developed by my colleagues over at DixonBaxi partnering with digital agency AllofUs.


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Filed under branding, channel identity, ident

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