Some quirky and noteworthy channel launch work from Russia for you this morning. Hot off the presses (and is that milk being spilled on that gorgeous black armchair?) comes Kommersant, a new player in the 24-hour TV news landscape. The vision was to break the mold of what a news channel might look like with a fresh approach to tone and the design system.
The campaign was developed by my colleagues over at DixonBaxi partnering with digital agency AllofUs.