China’s CCTV Unveils Kaleidescopic Image Spots

[tweetmeme]

Today we go East to find China’s CCTV unveiling a refresh of its 15th Chinese channel, CCTV Documentary. Launched back in January 2011, CCTV was looking to reinterpret its voice and visual identity with a bold new series of image spots, reflecting the essence of the new channel and an expansion into the North American and European markets.

The 3 new image spots developed by Taiwan based JL Design, titled “Everything is You”, “Love”, and “Life” came from a concept brief where the proposition “culture through the ages” was core.

CCTV Documentary 2011


CCTV Documentary 2011

Advertisements

Leave a comment

Filed under branding, channel identity, ident

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s