New Zealand’s Newest Premium Channel, SoHo, Launches With Bold New Identity

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Some notable news from Australia/New Zealand, as NZ’s newest premium channel, SoHo, has launched. The channel has unveiled a comprehensive new brand identity and a boasts programming lineup that includes Game of Thrones, Boardwalk Empire, Dexter, True Blood, The Killing, and Luck. The channel name was selected after extensive research and exploration, and reflects the “premium nature of the content, and tipping a hat to the American location of its many shows”, with the new SoHo mark taking hero position in all comms. The creative was developed by Sydney-based Tactic.

SoHo 2011 Launch Package

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1 Comment

Filed under branding, channel identity, ident

One response to “New Zealand’s Newest Premium Channel, SoHo, Launches With Bold New Identity

  1. Knowfirst

    lovely looking branding … if only Australian networks/pay tv stations would look as classy.

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