Fox Life’s Bright and Whimsical 2011 Rebrand

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Just in. Fox International Channels has unveiled a new look for Fox Life. The female-skewed channel brand operates in a number of territories including Italy, Portugal, Japan, Latin America, and the Netherlands and offers a lineup of drama, reality, comedy, lifestyle and documentaries, including Grey’s, Desperate Housewives, and Bones.

The comprehensive package of over 200 elements of new live action idents, photographic off-air elements, and other bits of on-air furniture was developed by Eloisa Iturbe in conjunction with Fox’s in-house creative agency. I’ve a large handful of new idents but have included the tidy montage above.

Fox Life 2011 Rebrand

Fox Life 2011 Rebrand

Fox Life 2011 Rebrand

Fox Life 2011 Rebrand

Fox Life 2011 Rebrand

Fox Life 2011 Rebrand

Fox Life 2011 Rebrand

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2 Comments

Filed under branding, channel identity, ident

2 responses to “Fox Life’s Bright and Whimsical 2011 Rebrand

  1. I like it. By eschewing trying to be all things to all people they’ve arrived at something that feels distinctive and fresh.

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